LAMPOON

sustainability & Fashion


"HORSEPLAY" is a cult-like exploration of human connection as the ultimate expression of sustainability. In a world divided, we tend to forget our basic need for closeness. We are constantly exposed to messages of conflict and destruction, but what about our primal desire for each other? Horses are magnificent, often fetishised creatures that embody strength and freedom. Therefore the models horse around in hemp garments from Prototipo, a label that is dedicated to creating ethical luxury fashion. In the end, nothing is more bio than biology. Nothing is more sustainable than human connection.

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Doing it all wrong since 2011